Week 5


Organizational Culture – Voluntary Dimensions

Video – Introduction to Week 5 from Course Instructors, Dr. O.C. Ferrell and Dr. Linda Ferrell.

Video – Business Lessons from Breaking Bad

Audio – O.C. Ferrell interviews Greg Owsley, Marketing Director at New Belgium Brewing.

Audio – O.C. Ferrell interviews Bryan Simpson, Media Relations Director at New Belgium Brewing.

Article – Greg Owsley “Why Brand Veneer Must Reflect a Real Soul.”


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